ScoopFree
 

Press Release

Lucky Litter Launches Contest for "Horror Story" in Which Your Cat Lost One of His Nine Lives

CHICAGO, October 5, 2006 —

Winners Could Receive a Free ScoopFree Automatic Litter Box


Lucky Litter LLC, maker of the ScoopFree(TM) automatic litter box that you can leave alone for up to 30 days per cat, marks the Halloween season by kicking off a contest seeking the best "horror story" in which your cat lost one of his nine lives.

"This contest is in the playful spirit of the scary stories told around the campfire," said Alan J. Cook, president of Lucky Litter. "We want to hear your favorite story on how your feline proved that cats indeed have nine lives."

Share your cat's story and enter the contest, which runs through Oct. 31, by visiting www.scoopfree.com/contest.

Please include a picture of you and your cat with your entry.

Winners, to be announced by Nov. 17, will receive a free ScoopFree automatic litter box or a case of six ScoopFree Litter Tray Cartridges if they already own a ScoopFree. The contest is not valid where prohibited by law.

The funny details on your cat's story may be shared with listeners of our promotional partner Animal Radio. Animal Radio is the "most-listened-to" pet show according to Arbitron. The show is carried by more than 90 radio stations and reaches 2 million radio listeners every week. Please be sure to tell us how to pronounce the name of you and your cat.

ScoopFree is the first litter box you can leave alone for up to 30 days with one cat or 15 days with two cats, without any scooping, cleaning or refilling.

ScoopFree is available at selected PetSmart stores and can be purchased online at PetSmart.com, Target.com, Amazon.com and Costco.com. For more information on this major innovation in cat care, visit www.scoopfree.com.

Cat Fancy magazine called the ScoopFree automatic litter box "trendy" in the What's New Pussycat? feature in the September 2006 issue. The leading magazine for cat lovers noted that ScoopFree is "safe for your cat and convenient for you."

The patent-pending ScoopFree Litter Tray Cartridge comes pre-filled with Fresh Step® Crystal litter -- under an exclusive license with the Clorox Co. (NYSE:CLX - News). The crystal litter absorbs the liquids and dehydrates the solids, providing unbeatable odor control. ScoopFree automatically rakes and grooms the litter after the cat leaves the box, removing the solid waste into a trap built into the disposable tray.

"At Clorox our focus is on developing and marketing products that make people's lives easier," said Tracy Lessin, Brand Manager, Fresh Step Crystals cat litter. "ScoopFree is right in line with this strategy."


For Lucky Litter LLC
Dave Preuss, 888-MyCats1 or 888-692-2871
press@scoopfree.com